(Los Angeles - April 6, 2010) – ARRI today announced that its new ALEXA digital camera now includes native support for Apple ProRes codecs used in Final Cut Studio. The ALEXA camera supports Apple ProRes 422 (HQ) and ProRes 4444, and allows stunning HD images to be captured and recorded onto commercially available removable storage media. These unique recording and workflow capabilities, combined with the unparalleled image quality of ARRI’s new CMOS sensor, create an ergonomic, lightweight and portable camera ideally suited to both high fidelity studio and location production.

“Combining our digital imaging technology directly with ProRes makes the ALEXA camera the highest quality digital camera system available,” says Adrian Widera, ARRI Strategic and Business Development. “The simple, immediate access to ProRes brings a whole new level of productivity to the professional motion picture and broadcast market.”

"Final Cut is already the first choice of professional video editors,” says Richard Townhill, Apple’s director of Video Applications Marketing. “By recording directly to ProRes, the new ALEXA camera gives editors the most efficient workflow possible.” 

The ALEXA camera’s workflow solution offers native recording of ProRes compressed HD images onto high performance SxS cards and provides instant access, viewing and editing of images in Apple’s Final Cut Pro on Mac desktop and notebook computers. No ingestion or transcoding step is required. 

The ARRI ALEXA will be shipping to customers worldwide in June, and is currently being used to shoot the new motion picture "Anonymous" for acclaimed director Roland Emmerich.

For more, go to: www.arridigital.com

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About the company:

Located in Munich, Germany, Arnold and Richter Cine Technik (A&R) was founded in 1917 and is the largest manufacturer of professional motion picture equipment in the world. In 2001, ARRI was converted into a public limited company. The company is involved in all aspects of the film industry: engineering, design, manufacturing, production, visual effects, post-production, equipment rental and laboratory services (film and sound). Manufactured products and technologies include professional digital acquisition with the ALEXA camera, the ARRIFLEX D-21, in addition to camera systems for 16mm, 35mm, 65mm film, location and studio lighting fixtures, digital imaging systems like the ARRISCAN, ARRILASER, ARRICUBE, and ARRI Relativity™. These products and services are offered through a network of subsidiary companies, agents and representatives worldwide.