Building on the technical expertise and feedback generated by the ARRIFLEX D-21, ARRI has launched ALEXA: the first of a new generation of digital motion picture cameras. With an unsurpassed base sensitivity of 800 EI and a latitude of 13.5 stops, ALEXA takes digital acquisition to the next level by capturing incredible amounts of both highlight and shadow detail, even in low light conditions.

While the D-21 remains the most film-like digital camera in the world – with an optical viewfinder and rotating mirror shutter – ALEXA expands creative options for digital filmmakers, heralding a new era of cinematic picture quality and reassuringly easy workflows at affordable prices. By recording Apple ProRes encoded images onto on-board SxS cards, ALEXA offers Direct to Edit features that make full quality rushes instantly available for editing, even on set.

Like the D-21, ALEXA creates rich, organic images, with the look and feel of 35 mm film. Both cameras are designed to be used with 35 mm accessories and lenses, so will fit into established working practices and minimise production delays.